Rebranding is something a business might consider in this economic time as this article points out.
businessonmain.msn.com
Source: businessonmain.msn.com
Now more than ever, brands are under siege and customers shun risk by seeking brands they value and trust.This is a sales and marketing article.
Enjoy!
Judy
Friday, April 24, 2009
Tuesday, April 21, 2009
A Hot Sustainability Business - Organic Gardening
In every economic time it is good to follow the wave of customer's interest. This particular web video from Time Magazine reflects the current shift of some customers. It is worth a couple of quick minutes to see a current trend.
The New Frugality: The Organic Gardener
With sales up 500%, John Dromgoole's "The Natural Gardener" organic nursery is having a very good year -
http://www.time.com/time/video/?bcpid=1670048590&bclid=1342094282&bctid=19853953001
This information can help in several ways:
With sales up 500%, John Dromgoole's "The Natural Gardener" organic nursery is having a very good year -
http://www.time.com/time/video/?bcpid=1670048590&bclid=1342094282&bctid=19853953001
This information can help in several ways:
- Evaluation of exiting products/services.
- Selection of products/services.
- Marketing approaches.
Enjoy! Judy
Monday, April 20, 2009
Time to ask the hard questions! Making “Sustainability of Your Small Business in this Economic Crisis Number 1”
My problem is I was too close to my Mother and Grandmother both of which went through the “Great Depression”. Through the years I have watched as the economic cycles have gone up and down. I remember in the 1970s when it seemed like one day everything was fine and the next day gasoline and toilet paper were scarce. [I am dating myself here.] Recently in this “Economic Crisis” again the economy is making a sudden shift down. Many have never experienced this type of sudden downward economic change. In times like these “Sustainability of Your Small Business” becomes your number 1 goal!
How does this apply to your small business?
My husband and I were watching a rerun documentary on the ripple effect of the economic downturn with the auto industry. The supply chain is facing serious problems. The present business model for most businesses today is built around the “Just-in-Time” (JIT) supply chain process. If the industry takes an economic hit then the supply chain can be put in jeopardy.
Based on this it is important for a small business to look at its supply chain. Good questions to ask would be:
My Small Business -
Where is my small business in the supply chain?
My Supply Chain (Suppliers) -
Who are my suppliers? What is happening to their supply chain? [Remember the ripple effect.] How is their financial condition as a business? Can I depend they will be able to supply me products/services?
My Products/Services and Supplies -
Will I be able to get the supplies and products/services I need to continue in business? Do I need to make additions to my supply chain? Should I use that as an opportunity to find a group of new suppliers? Can I use this as an opportunity to get closer to the manufacture of my products/services?
Customer’s Needs -
What products/services will my customers want in this “Economic Crisis”? Do I need to shift my product/service line to include more basic items that my customers will be purchasing?
Marketing –
Does my current marketing reflect my customer? Does the business need to retool the marketing approach to reach out to the customer in this economic climate?
Time to ask the hard questions!
Judy
How does this apply to your small business?
My husband and I were watching a rerun documentary on the ripple effect of the economic downturn with the auto industry. The supply chain is facing serious problems. The present business model for most businesses today is built around the “Just-in-Time” (JIT) supply chain process. If the industry takes an economic hit then the supply chain can be put in jeopardy.
Based on this it is important for a small business to look at its supply chain. Good questions to ask would be:
My Small Business -
Where is my small business in the supply chain?
My Supply Chain (Suppliers) -
Who are my suppliers? What is happening to their supply chain? [Remember the ripple effect.] How is their financial condition as a business? Can I depend they will be able to supply me products/services?
My Products/Services and Supplies -
Will I be able to get the supplies and products/services I need to continue in business? Do I need to make additions to my supply chain? Should I use that as an opportunity to find a group of new suppliers? Can I use this as an opportunity to get closer to the manufacture of my products/services?
Customer’s Needs -
What products/services will my customers want in this “Economic Crisis”? Do I need to shift my product/service line to include more basic items that my customers will be purchasing?
Marketing –
Does my current marketing reflect my customer? Does the business need to retool the marketing approach to reach out to the customer in this economic climate?
Time to ask the hard questions!
Judy
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