The Obama Marketing Campaign turned the marketing world into a whole new ball game. I was teaching a hybrid International Marketing class for a university in partnership with a university in Mexico. The students were all 20-22 years old. One of the group activities was analyzing a great marketing campaign on the Internet. I began the activity with one question. "What was the greatest marketing campaign of 2008". They all respond quickly – "Obama for President". It took me back that they all had realized that without a hesitation. Mentioning this to a colleague they said, “Yes, they were all in their 20s”. Yes I agreed with them. But yet, I was taken back by the global impact of the marketing campaign. 20 year olds are businesses' "New Customer". I realized then I wanted to capture that approach to marketing.
As a small business there are several successful free sources you can do that mirrors the Obama Marketing Campaign.
1. Look the Obama Home page over. http://www.obama.com/
2. Check out the links of Obama Everywhere.
3. Establish yourself on some of those “hot” sites.
4. Start Blogging.
5. Start a Twittering. http://www.twitter.com/
6. Join FaceBook.
7. Follow the lead of the successful such as:
a. Ellen DeGeneres http://ellen.warnerbros.com/
b. Martha Stewart http://www.marthastewart.com/
8. Be prepared to spend time learning the process. This is not done in one day….I wish!
I am just learning and every day I am bringing my marketing campaign into the 21st century!
This is where you can find me:
My Blogs are:
http://www.empresspublishing.blogspot.com/On A Woman's Song of Power - http://proverbswoman.blogspot.com/On Sustainability - http://thoughtsfromwisdom.blogspot.com/About Business - http://womanofwisdom.blogspot.com/An Author's Thoughts - http://judysramblings.blogspot.com/Tips for Candles, Fragrance, Spa Products - http://illuminatingthehome.blogspot.com/
My Twitter - http://twitter.com/empresspublish
Facebook - Judy Justice
Website:
http://www.empresspublishing.com/
Enter Marketing for the 21st Century!
Judy
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